Friday, 30 March 2012

Hi from Helsinki

bruno pieters x weekday shirt
gina tricot jeans
acne boots

photo by stefanie

Hi again. I decided to go for a surprise visit home to Finland! Last night I attended such a great party, the tripe x Vitaminwater launch party with the theme: xxx, obviously. More about that soon! Here pictured running errands in a slight hangover, totally worth it all.

best regards, a happy new bag owner......

Wednesday, 28 March 2012

Let's go downtown

photos by Janne
styling and concept by me
Time to take a look at part three of the Bengt series that me and Janne worked on throughout February. The 'Downtown' lookbook is built around city life and city prints, so where better to shoot than around the streets of east London. The white paint was not planned, but after I accidentally leaned on a newly painted wall, I could not help but to embrace it. More photos and full product info over at Bengt.

Monday, 26 March 2012

Cherry blossom

marni x hm hat
stylestalker shirt

Me again under another pink flower tree... Simply because London is so beautiful right now. I took myself a few precious moments in the park, shooting shoes actually. They will tribute a bit later, but for now I thought this shirt needed it’s little own post. I’ve been a fan of the decorative blue and white print forever, opting for it in everything between bedding and china. It felt like one of those ‘of course moments’ when I came across the print in this Stylestalker shirt. The print is used throughout the current collection and I’m naturally desperate for every piece.

Saturday, 24 March 2012

In the middle of it all..

acne boots

 Trying my best to not get distracted from dissertation writing, but what can you do when the topic is about shoes marketed through social media. It might have been a smart thing to write about something that does not require me hanging on blogs and twitter and of course something that is not as beautifully distracting as shoes... So in the name of research, my new boots.

Wednesday, 21 March 2012

Almost like Magnolia lane

marni x hm coat
zara knit
zara pants
nowhere shoes
vintage bag

We drove through Chelsea the other day and saw a street full of magnolia trees in full bloom! I felt slightly obligated for a few photos, such a blogger that I am. I had to what's app my mom a picture of the flowers as I NEED these in my garden! Clearly I'm still getting used to living in a country where magnolias and palm trees have a chance of surviving winter.


Tuesday, 20 March 2012


Clements Ribeiro was among the shows I photographed at fashion week for online boutique Avenue 32. Now that I'm in my final month in writing my dissertation (!) I'm happy to be blessed with a computer full of ready edited photos. So rewind more or less exactly a moth back. While the boys with their fancy huge flashes were competing for the money shot, I preferred taking a step back, capturing the seconds between those important photos. A model, or actually all of us behave differently when we're not expecting to be photographed, naturally.

Sunday, 18 March 2012

Obsessed with...

The '31 hour bag' by Phillip Lim. Perfect in its shape, size and over all existence. But the best thing has to be that the two tone ones solve one of my biggest problem, which is deciding what colour to go for.

Get the bags in.. black and white here or here, beige, all black and beige & black. Also available in a lovely all white,  yellow and yellow & white. You are welcome.

Saturday, 17 March 2012


gudrun gudrun cardigan
moroccan belt
gina tricot jeans

Gudrun og Gudrun was one of the brands I recently discovered at Urban outfitters. It seems like every time I go back to the store, they have a whole bunch of new brands to get excited about. And here I thought I was on top of what goes on on the high-street... I picked up the other pink knit at the same time, which is actually the same one I wore in blue here. Proven again that joy often comes in the most simplest forms.

Friday, 16 March 2012


acne beanie
joseph knit
h&m coat
gina tricot pants
laurence dacade boots

When I decided to go for the blue beanie from the wide choices of colours Acne had on their site, I did not realise how smurfish it would end up looking... Oh well, I kinda love it though.

Thursday, 15 March 2012

Styling for Bracher Emden

I recently styled the AW12 lookbook for a London based bag designer brand Bracher Emden. Above are a few of my favourite shots! The whole team (as well as the bags) were lovely and easy to work with, so it was a project to take on.

What do you guys think?

Tuesday, 13 March 2012

Company blogger awards

aqua jumpsuit
acne cuffs

What I wore to the blogger awards. I was planning to keeping it quite casual in a simple jumpsuit, until I heard that Lady Gaga wore the same Aqua piece while performing a while ago! Definitely made me feel a bit more festive.

Monday, 12 March 2012


New, possibly my highest yet. Dangerous, yes maybe and worth all the potential falls.

Saturday, 10 March 2012


 marni x hm jacket
cos knit
gina tricot jeans
laurence dacade boots

photo by Stefanie

So the Marni collection came and vanished at h&m and to be frankly honest... I quite liked it. I dipped into the crazy crowd sometime around noon, because fighting for the clothes and seeing how nuts everyone gets is half the fun, plus a win is always more satisfying than a regular purchase.

Friday, 9 March 2012

Hazy morning

photos by Janne
styling and concept by me

Another part of the Bengt look book that I posted a few preview shots from before, is now up in full at their site. The 'Hazy Morning' story is filled with jersey pieces and beautiful basics, head over here for more photos and product info.